4 Steps to a Cost-Effective Direct Mail Campaign

4 Steps to a Cost-Effective Direct Mail Campaign Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That is, if you do it right. Doing direct mail right means you’ve developed a message and offer that resonate with your target market and you’re able to get that into their hands. Doing those things costs money. […]