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Direct Mail Talks to Start Between U.S. and Cuba
WASHINGTON – Talks between the U.S. and Cuba are in the works to resume direct-mail service between the two countries for the first time in nearly half a century. On Sep 1st, 2009, diplomats made the...
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Direct Mail Talks Starting Between U.S. and Cuba
HAVANA, Cuba – Today, officials sat down for the first time together to discuss restoring direct mail service between U.S. and Cuba. This is a small but positive move toward improved relations that...
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Digital Printing in Direct Mail Forecast For 2008-2013
Direct Mail Forecast CHARLOTTESVILLE, VA – A comprehensive forecast of the use of digital printing in the direct mail market has been undertaken and published by INTERQUEST, a market research and...
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5 Direct Mail Marketing Myths Uncovered
In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What...
View ArticleDesigning A Postcard Mailing Campaign
Joy Gendusa writes how restaurants can benefit from a well planned and well crafted postcard mailing campaign. There are three things to keep in mind while designing such a campaign: Size, design and...
View ArticleFour Things Direct Marketers Should Consider
Patrick Donahoe, Postmaster General and CEO of USPS says there are four key elements that pose a challenge for direct marketers in the current multichannel market scene. According to him, in order to...
View ArticleAvoid Direct Marketing Failures
Lahle Wolfe writes for Women in Business about the five biggest mistakes that can make your direct marketing campaign a huge failure. Read this article for a clear understanding of how to plan your...
View ArticleAssess Your Campaign: Track Your Mailings
So what’s next after you have planned your direct marketing campaign and successfully implemented it? A follow up; you need to keep a track of your direct mails to check whether this tool is actually...
View ArticleTurn Your Direct Marketing Campaign Into a Huge Success Story
According to Patrick Donahoe, every direct marketer should be prepared to face four challenges in order to make their direct mailing campaigns successful. Since the multi-channel marketing environment...
View Article5 Direct Mail Marketing Myths Uncovered
In every marketing campaign, there exists a handful of myths and misconceptions about both the method and the results that the marketing will bring. Direct mail marketing isn’t any different. What...
View ArticleUSPS Launches MyPost
USPS has earlier done testing of MyPost on around 300 customers and is now planning to launch the app for thousands of consumers in the coming months. This app is supposed to make consumers have more...
View ArticleTarget the Customer, Make it More Personal
Personalization is the key to finding success in direct mail marketing as it increases the response rate by 44 percent. But if you are a small business, how do you go about doing it? Ryan Joe writes on...
View ArticleDo Not Mail Me Please
Did you know that you have the choice of not receiving unwanted mail, even if it’s direct mail? USPS has a service of every door direct mail that can allows businesses to market at a very cheap rate....
View Article4 Steps to a Cost-Effective Direct Mail Campaign
4 Steps to a Cost-Effective Direct Mail Campaign Direct mail is, and always will be, a great way to prospect—and land customers. If you do it right, you can get up to a six percent response rate. That...
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